Get Up, Stand Up: Non-Profit Missions, Brand Messages & the Power of Celebrity
A Talk by Anthony Crouts , Ashley Iaconetti Haibon , Jared Haibon , Ryan Devlin and Amy Malin
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About this Talk
Non-profits often lead the way with social and systemic change but often struggle with insufficient resources to accomplish their missions. Amy Malin, founder of creative agency Trueheart, concocts collaboration between brands, celebrities, and non-profits to amplify messages and missions. She will walk us through case studies with Ryan Devlin, founder of This Saves Lives, Anthony Crouts, Tencent Games Sr. Director of Marketing, and Ashley Iaconetti Haibon & Jared Haibon — Bachelorette and Bachelor in Paradise — exploring the roles citizens and corporations play in shaping a better world.